Longer stories, founder notes and the plain words explanation of how the model works. The place for trust, regulation and the bigger picture.
10Posts
5Week blocks
5Post types
Meta
Facebook + Instagram · Tue · Thu · Sat
Warm, everyday posts for families and households. Reels, carousels and single graphics, each card marked for Facebook or Instagram.
10Posts
4Week blocks
2Networks
X
Mon · Wed · Fri · Threads
Short money truths, quick explainers and one weekly thread. Written to be read in a single scroll and still make sense out of context.
YouTube
Tue long · Thu short · Community
Three long videos that show how a plan works, three shorts that tell a single everyday moment, plus two community posts between them.
8Uploads
3Long videos
3Shorts
TikTok
Mon · Wed · Fri · Trend led
Fast everyday moments with captions on screen. Built on trending sounds, but every story still lands on the same simple idea of planning ahead.
9Videos
5Week blocks
5Formats
Nov 1 – 7 · Opening
November opens quietly
A new month with the plan already running. Financial Literacy Month starts in Canada, and we open with one small idea instead of a big promise.
Week 2 · Nov 8 – 14
Remembrance and reset
Remembrance Day on November 11, then the mid-month check. Quiet respect on the 11th, plain words teaching the rest of the week.
Week 3 · Nov 15 – 21
Year-end thinking
The year is closing. TFSA room that resets on January 1, what went right this year, and the plans worth finishing before December.
Week 4 · Nov 22 – 28
Gratitude and the deal
Thanksgiving on November 26 and Black Friday on the 27th. Gratitude first, then the honest talk about deals and the plan that does not move.
Close · Nov 29 – 30
December ready
Cyber Monday closes the month. One last line for November, and a calm hand-off into the expensive part of the year.
